Grant Funds Targeting National Chain Restaurants
Portland, Ore. (December 3, 2014) – Pear Bureau Northwest was awarded $40,000 from the Oregon Department of Agriculture (ODA) and $20,000 from the Washington State Department of Agriculture (WSDA) through the 2014 Specialty Crop Block Grant. The grant will enable the Pear Bureau Northwest to focus on “Putting Pears on the Menu: Increasing the use of Pears on National Chain Restaurants.”
The Pear Bureau will educate foodservice decision makers on pear varieties, seasonality, storage, and ripening with outreach activities targeting large restaurant chains. The increased demand of fresh pears in foodservice will help Northwest growers and shippers keep pace with a growing supply of high quality fruit.
Kevin Moffitt, Pear Bureau Northwest President and CEO said, “This grant will help increase pear usage and awareness among consumers throughout the US. Studies show that nearly 40% of consumers who try a food in a restaurant will look to make it at home*, so expanding restaurant use of pears will expand retail purchases and home use as well.“
Under the 2014 Farm Bill, Oregon Department of Agriculture (ODA ) and Washington State Department of Agriculture (WSDA) receive annual funding from USDA to award grants for projects that enhance the competitiveness of states’ specialty crops.
Specialty crops are defined as fruits, vegetables, tree nuts, dried fruits, horticulture, and nursery crops. Eligible plants must be intensively cultivated and used by people for food, medicinal purposes, and/or aesthetic gratification to be considered specialty crops.
*Foodservice and Influencers, national telephone survey of 1000 primary shoppers conducted by Produce Marketing Association, May 2006.
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Pear Bureau Northwest
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 84% of the US fresh pear crop. The Bureau represents 1,600 growers and develops national and international markets for Northwest pear distribution. For more information, visit www.usapears.org.
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Media Contact
Kathy Stephenson
Marketing Communications Director
(503) 652-9720
kstephenson@usapears.com
Pear Bureau Northwest prohibits discrimination in all of its programs and activities on the basis of race, color, national origin, age, sex, religion, political beliefs, or disability. Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact the Pear Bureau at (503) 652-9720.