FOR IMMEDIATE RELEASE
PORTLAND, Ore. – November 30, 2016 — This year, National Pear Month is going global. To celebrate the 12th anniversary of U.S. Department of Agriculture officially declaring December as National Pear Month, USA Pears will hit the road December 3 and provide samples of this juicy, delicious fruit to consumers across the world.
Beginning at 2 PM local time in New Zealand, people will have the opportunity to taste a variety of USA-grown pears via pop-up sampling opportunities in more than 24 countries including China, Saudi Arabia and Mexico and across all US time zones for 24 hours of continuous sampling and promotion of USA Pears. It’s the ideal time to celebrate the abundance and variety of USA Pears, now at their peak and available worldwide.
“This is the first time USA Pears has done a sampling event of this magnitude, and we’re really excited to have people across all time zones sample pears throughout a single day and interact on social media,” says Kevin Moffitt, president and CEO of Pear Bureau Northwest, a nonprofit trade association promoting fresh pear on behalf of the nearly 1,600 pear growers in Washington and Oregon. “While Washington and Oregon account for 84 percent of the pears commercially grown in the U.S., we export nearly 40% so they truly are a fruit enjoyed around the world.”
The ten varieties of pears grown in Washington and Oregon include: Green Anjou, Red Anjou, Bartlett, Red Bartlett, Bosc, Comice, Concorde, Forelle, Seckel and Starkrimson.
In the U.S., sampling pop-ups will appear in New York City, Minneapolis, Minn., Denver, San Francisco and Portland, Ore. with several retailer sampling locations in between.
About Pear Bureau Northwest/USA Pears
The Pear Bureau Northwest was established in 1931 as a nonprofit marketing organization to promote the fresh pears grown in Oregon and Washington. Today, the United States is the third largest pear-producing country in the world, and Oregon and Washington comprise the nation’s largest pear growing region with nearly 1,600 growers producing 84% of all fresh pears grown in the United States. Pears grown in these two Pacific Northwest states are distributed under the “USA Pears” brand. Visit www.usapears.org for more pear facts and recipes, and follow USA Pears on Facebook and Twitter.
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